Introduction

Purpose of report:

 

The purpose of this report is to analyze Amazon's operations and processes that are essential to their business functions. This report will focus on Amazon’s operations, locations, size, competitive capabilities, revenue, and have a main focus on on sustainability and reverse logistics. We will also identify opportunities that Amazon has to improve in the future.

 

What is Amazon? 

In the beginning, Amazon.com sold books. Today, Amazon is a leader of e-commerce, logistics, payments, hardware, data storage, and media. Amazon is the go-to site for online shoppers and dominates the retail and e-commerce world. Not only has it expanded its offerings of goods and services, but it also participates in the streaming video marketplace, the cloud computing marketplace, and most recently Amazon has entered into banking. Amazon's mission is to be Earth’s most customer-centric company. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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