Introduction/Purpose of Report

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Purpose of report: 
The purpose of this report is to analyze Amazon's operations and processes that are essential to their business functions. This report will focus on Amazon’s operations, locations, size, competitive capabilities, revenue, and have a main focus on on sustainability and reverse logistics. We will also identify opportunities that Amazon has to improve in the future. 
What is Amazon?  
Amazon is one of  the largest online retailers in the world and is continuing to expand. The company is based in Seattle, Washington, where it was founded in a garage in 1994 by Jeff Bezos with his parents, the startup's leading investors. Bezos’ family invested a total of $250000 in the same year. The company grew rapidly, and within the first three months after its founding, it had made sales in over 50 states of the US and more than 45 countries all over the world. At present, Amazon has employed more than 1.13 million people globally. The slogan of the company is "Work hard. Have fun. Make history." Amazon's mission is to be Earth’s most customer-centric company. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. This report intends to analyze Amazon’s operations, locations, size, competitive capabilities, and revenue with the main focus on sustainability and reverse logistics. In the beginning, Amazon.com sold books. Today, Amazon is a leader of e-commerce, logistics, payments, hardware, data storage, and media. Amazon is the go-to site for online shoppers and dominates the retail and e-commerce world. Not only has it expanded its offerings of goods and services, but it also participates in the streaming video marketplace, the cloud computing marketplace, and most recently Amazon has entered into banking. Amazon's mission is to be Earth’s most customer-centric company. Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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